Get to Know Your Audience Better

Søren Mikael Rasmussen will deliver a presentation and workshop on audience development. With extensive experience, Søren Mikael helps cultural institutions across Europe attract more audiences through new insights, innovation, and strategy. As a journalist and former leader in DR Kultur, TV2 Øst, P4 Copenhagen, and DR’s Current Affairs and Science division, he has a deep understanding of audience behavior. His latest book, “What Does the Audience Think?” (2024), reflects on audience experiences and trends.

Program for the Day

• 16:30: Welcome
• 16:40: Workshop on audience development with Søren Mikael Rasmussen
• 18:10: Tour of Platform K with venue manager Jeppe Vind
• 18:30: Dinner with fellow jazz concert organizers
• 19:30: Concert with Tigeroak

Be Part of an Inspiring Afternoon and Evening

Learn from the experts, expand your network, and enjoy an incredible concert.

Sign up here
Location: Platform K, Madevej 2, 8700 Horsens
Time: November 13, 2024, at 16:30
Price: Free (registration required)
JazzDanmark will reimburse your transport costs (train, bus, or gas+bridge) if you live more than 25 km from Horsens.

JazzDanmark’s Jazz Network: Strengthening Jazz Concert Organizers Across Denmark

In 2021, JazzDanmark launched several jazz networks supported by the Augustinus Foundation. The aim is to empower project developers and concert organizers nationwide to create ambitious and innovative jazz experiences.